The Challenge

The Floral Pathways Project presented us with various challenges that required innovative solutions. We encountered obstacles during keyword research, as brand keywords proved expensive. To overcome this, we conducted extensive research to identify low-cost keywords and generated relevant queries that would effectively reach our target audience. Another challenge we faced was converting spam leads into high-quality leads. We implemented strategies to filter out irrelevant or low-quality leads, ensuring our focus remained on nurturing and engaging with tips with real conversion potential. Additionally, competitors posed difficulties daily. However, we tackled this challenge head-on by closely monitoring competitor activities, analyzing their strategies, and adapting our approach accordingly. Through continuous evaluation and adjustment, we aimed to establish ourselves as industry leaders and maintain a competitive edge.

The Results

Google

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Facebook

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Strategy & Research

• Several research efforts were instrumental in fueling the growth of our campaign and generating leads at a minimal cost.
• Perform keyword research to pinpoint pertinent keywords that align with the campaign objectives.
• Optimize landing pages to ensure alignment with ad copy and maximize conversion rates.
• Incorporate conversion tracking mechanisms to gauge the campaign's effectiveness and track key performance metrics.
• Utilize ad extensions to offer supplementary information and boost engagement levels.
• Conducted thorough analysis of campaign data and adjusted strategies based on valuable insights acquired.