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Job Description

Come, Be A Part Of The GTF Technologies Family.

PPC/Google Adwords

  • Required Experience 1-3 Years
  • Posted On 15 month ago
  • Location Noida

The person should be well-versed in the principles of Google Adwords/PPC & All Social Media campaigns. You should be analytical and good with numbers, and also have good communication skills.

  • Participate in forming effective paid search strategies
  • Launch and optimize various PPC campaigns
  • Oversee accounts on search platforms (e.g. Google AdWords, Facebook ads, Linkedin)
  • Be involved in keyword selection and audience targeting.
  • Monitor budget and adjust bids to gain better ROI
  • Track KPIs to assess performance and pinpoint issues
  • Produce reports for management (e.g. dashboards)
  • Write attractive and concise copy for adverts
  • Suggest and develop new campaigns across multiple channels
  • Maintain partnerships with PPC ad platforms and vendors
  • Find ways to reduce the risk of click fraud
  • Keep abreast of PPC and SEM trends
  • Facebook Ads need to have a thorough understanding of creativity and the type of post that will engage.
  • Planning, executing, measuring, and optimizing marketing campaigns across Google Adwords, Social Media, SEM, Facebook Ads, and SEO.
  • Proven experience as a PPC Executive or Digital Marketing Executive or experience in data analysis and reporting
  • Knowledge of SEO and digital marketing concepts
  • Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo, Bing, Linkedin ) is preferred.
  • Working knowledge of analytics tools (Google Analytics, GTM, Tableau, WebTrends, Taboola etc.)

Understanding HTML and XML is a plus, Proficient in MS Office (particularly Excel) - Excellent communication skills, Analytical thinking with strong math skills - BSc/BA in Marketing, Digital Media, or a related field; AdWords certification is a plus.

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